Trolltunga, EuropeAnna Pollock
Founder of Conscious Travel and pioneer in regenerative tourism, championing holistic, life-centric travel models for planetary and human well-being.
About Anna
Anna Pollock is an internationally recognized thought leader in the tourism industry, known for founding Conscious Travel and advocating for regenerative, holistic tourism paradigms. Her work challenges business-as-usual approaches, calling for a transformative shift to nature-based, indigenous-inspired, and life-centered travel models. Pollock illuminates the limitations of sustainability and drives systemic change for a resilient and conscious future in global tourism.
In Anna's own words
“Regeneration encompasses sustainable practices but takes our relationship with nature to a higher level.”“Place must lead”“Individual humans cannot thrive in an unhealthy economy or an unhealthy environment”“Whether you are getting into a taxi , checking in at the hotel or queuing for a seat at a popular restaurant, be aware that you are a guest in someone else’s home, not just a consumer with rights.”Where Anna works
Initiatives
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