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Idun Aune

Founder of Respira AS, helping companies build planet-centric businesses by driving systemic change and regenerative transition beyond traditional sustainability.

In Idun's own words

“With design as our superpower, we can change today’s consumerism and promote sustainable wellbeing.”
Source: Moving away from product focused wellbeing (Ideas by Idean, Medium), October 2019
“This culture of “buy, use and waste” has caused us to reach the limits of what is manageable.”
Source: Moving away from product focused wellbeing (Ideas by Idean, Medium), October 2019
“We have more influence than ever before, and as we all know, with great power comes great responsibility.”
Source: Moving away from product focused wellbeing (Ideas by Idean, Medium), October 2019

Where Idun works

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