Lofoten, EuropeJenny Grettve
Head of Transformation and RIS at EIT Culture & Creativity, architect, economic explorer, and writer dedicated to systemic change and cultural innovation.
About Jenny
Jenny Grettve is a Swedish architect, strategic designer, and transformation leader shaping the future of culture and creativity throughout Europe. At EIT Culture & Creativity, she elevates creativity as a universal catalyst for change, advocating for societal transformation across all professions. Jenny is a thought leader on the importance of cultural shifts, the 'mothering economy,' and the deep-rooted role of art, innovation, and generosity in generating new pathways for sustainable futures. Her diverse roles as lecturer, writer, and creative strategist empower others to expand their visions, foster clarity, and inspire radical action for positive impact.
In Jenny's own words
“How can you work with sustainability when you’re not even a nice person in your private life? How we treat each other is a massively important part of systems change!”“If we want to give space for feminine ways of being we need to use different language and tone.”“The zooming in and out from the local scale to the global and back again, I don’t think we do that enough and it is a skill that more people need to learn.”Where Jenny works
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