White Sands Organ Mountains, North AmericaAlex Pryor
Co-founder of Guayakí Yerba Mate (now Yerba Madre), regenerative business pioneer, ecological entrepreneur, and advocate for building vibrant communities through nature-centered leadership.
In Alex's own words
“Since my early memories, I could smell yerba mate being poured into the gourd by my mother when I was raised in Argentina. Yerba mate was always a symbol of hospitality and friendship.”“As it scales up, the more products it will sell, the more small growers it will help, the more restoration will happen, the more trees will be planted.”“I was questioning the idea that the measurement of success is how much economic return you can bring to the business, regardless of how you conduct that business.”Where Alex works
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