Trolltunga, EuropeRuth Andrade
Earth Care Strategy Lead at Lush, regenerative leadership advocate, and thought leader on sustainability, systemic change, and conscious business.
About Ruth
Ruth Andrade shapes Lush’s environmental and regenerative strategies, focusing on embedding true ecological and social costs within business models. A sustainability visionary, Ruth challenges conventional capitalism, guiding the beauty industry toward post-growth approaches and deeper accountability. She elevates the narrative of regeneration and inclusivity, especially women’s roles as caretakers of the land. Through public speaking and leadership at Lush, Ruth inspires organizations to measure success beyond profit, seeking positive impact for communities and the planet.
In Ruth's own words
“Regeneration is a destination of travel, it will take learning, engaging, and commitment to the vision that it is possible to do business led by life.”“Because of the amount of oils, butters, essences, fragrance materials, flowers, and herbs traditionally used in cosmetics, the beauty industry is in a prime position to create a supply chain that works with life and not against it.”“It was clear that there was a different way of doing things much more aligned to creating a lusher world.”Where Ruth works
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Initiatives
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